Actual Veggies has raised a $7 million Series A round led by Relentless Consumer Partners to expand its ‘veggie-forward’ frozen burgers and fries on the back of triple-digit growth.
The round, which will help the startup expand its team and support its expansion in retail and foodservice, was also backed by New Fare Partners, Sovos Brands founder Todd Lachman and Tom Brady’s business partner Ben Rawitz.
Founded by Hailey Swartz and Jason Rosenbaum in 2020, Actual Veggies caters for consumers that are looking for vegetables and beans, and other whole food ingredients that can be clearly seen when you bite into its burgers, rather than meat analogs made from extruded proteins, said Swartz.
And while these products are not going to displace meat any time soon, they represent a sizable market attracting meat eaters as well as vegans and vegetarians, she claimed.
“The true veggie burger market is big business and our top competitors do over $100 million in sales, but there’s a need for more innovation in the space.
“Is this going to be 50% of meat sales? I don’t think so. But even if it’s 5%, that’s still a huge market to go after. This isn’t going to be a $10 billion company, but if we hit that 100 million mark, we’ll be very happy.”
Rosenbaum added: “Our sales were up 125% year on year last year and we’re projecting revenues of more than $20 million in 2025. We’re right on the borderline of being profitable. The funds are mainly to allow us to make some more hires and spend a little bit more on marketing, especially in store.”
“We’re witnessing a fundamental shift in American eating habits, magnified by the projection that over 24 million Americans will be using GLP-1 medications in the next decade. This evolution presents a massive opportunity for Actual Veggies to meet the growing demand for better meal options made without fillers, preservatives, or artificial ingredients.” Elly Truesdell, New Fare Partners
Restaurant quality burgers
While veggie burgers have been around for years, Actual Veggies has tapped into consumer demand for bigger, “restaurant-quality” burgers with visible chunks of vegetables or beans, rather than small, mushy patties, said Swartz.
“Our burger looks and feels like a homemade veggie burger, which is why it’s also popular with chefs in the foodservice channel.”
Actual Veggies products are now listed in 7,000+ stores including Albertsons, Kroger, Whole Foods Market, and Sprouts, with a move into 82 Costco stores in the Southeast next month.
The brand, which has picked up traction with meal kit companies such as Purple Carrot and online retailers such as Hungryroot, has also secured a contract with Compass Group to serve schools, hospitals, and corporate clients including Amazon and Google.

Lean team
“It’s a challenging environment for companies trying to raise money, but we were fortunate as the two groups that led this round were already investors and on our cap table,” said Rosenbaum.
“What got our investors excited was the fact we are very lean – we’ve only got eight full time people, and we have the data showing we have great velocity [units/store/week] and great repeat rates. Our black bean burger is the number one seller in units and dollars across natural and conventional channels.
“The only reason we’re not doing a whole lot more yet is that we’ve been on the market less than four years and we don’t have nearly much distribution as some of these bigger companies [Kraft Heinz, Kellogg, Dr Praeger’s, Conagra Brands etc].”
As for pricing, said Swartz, “We’re probably $1 more than our competitors, but the serving size is also slightly bigger, which is a key selling point. And even in this economy, people are willing to pay that extra dollar so they don’t have to sacrifice nutrition or taste.”
“What sets them apart is their authenticity–they’re not trying to imitate meat; they’re celebrating real vegetables in a way that resonates with today’s health-conscious consumers and I believe they’re positioned to become a major player as dining preferences continue to evolve toward more mindful, vegetable-forward options.” David Grutman, founder, Groot Hospitality
‘Our brand tells its own story’
While the burgers currently have between 8-10g protein per patty, the company is developing some new lines with higher protein, although there is a balance to be struck, said Rosenbaum. “You don’t want to load it up with too much pea protein or other protein sources that might negatively affect taste.”
It’s early days, but the firm’s new line of veggie-packed fries featuring potatoes, chickpeas and cauliflower for extra fiber and protein, are performing well and picking up new distribution, said Rosenbaum.
According to Swartz: “We work with Instacart a lot, which has been a huge driver; our category over indexes in spending and shopping through Instacart. So we’re able to do ads on Instacart and drive awareness that way. But again, we’re lucky because our brand tells its own story. We don’t need to explain what that is. Every time people see our product, they say, I’m so glad this is actually veggies and it doesn’t taste like meat.”

ADVERTISEMENT:
Hai, para pengemar slots pernahkah denger semboyan “slot demo”? Kalau tidak, bersiaplah jatuh cinta sama konsep ini. slot gaco adalah mesin slots yang sering memberi win. Yup, slot-slot ini bisa dikatakan adalah jagoannya tuk membawa come back hasil. tapi, gimana sih
tekniknya jumpain raja lot yang benar? Santuy Bro, kita bahas santai saja di sini
Gaming terpopuler waktu sekarang hanya satu berada Indonesia yaitu akan menyediakan return terbesar
Daftarkanlah dengan di :
Informasi mengenai KING SLOT, Segera Daftar Bersama king selot terbaik dan terpercaya no satu di Indonesia. Boleh mendaftar melalui sini king slot serta memberikan hasil kembali yang paling tinggi saat sekarang ini hanyalah KING SLOT atau Raja slot paling gacor, gilak dan gaco saat sekarang di Indonesia melalui program return tinggi di kingselot serta pg king slot
slot demo gacor
slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun demo slot gacor
akun demo slot gacor permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun slot demo gacor
akun slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun demo slot pragmatic
akun demo slot pragmatic permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun slot demo pragmatic
akun slot demo pragmatic permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun slot demo
akun slot demo permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
akun demo slot
akun demo slot permainan paling top dan garansi imbal balik hasil besar bersama kdwapp.com
slot demo gacor
slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun demo slot gacor
akun demo slot gacor permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun slot demo gacor
akun slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun demo slot pragmatic
akun demo slot pragmatic permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun slot demo pragmatic
akun slot demo pragmatic permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun slot demo
akun slot demo permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
akun demo slot
akun demo slot permainan paling top dan garansi imbal balik hasil besar bersama jebswagstore.com
slot demo gacor
slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun demo slot gacor
akun demo slot gacor permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun slot demo gacor
akun slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun demo slot pragmatic
akun demo slot pragmatic permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun slot demo pragmatic
akun slot demo pragmatic permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun slot demo
akun slot demo permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
akun demo slot
akun demo slot permainan paling top dan garansi imbal balik hasil besar bersama demoslotgacor.pro
slot demo gacor
slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun demo slot gacor
akun demo slot gacor permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun slot demo gacor
akun slot demo gacor permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun demo slot pragmatic
akun demo slot pragmatic permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun slot demo pragmatic
akun slot demo pragmatic permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun slot demo
akun slot demo permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
akun demo slot
akun demo slot permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
situs slot terbaru
situs slot terbaru permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
slot terbaru
slot terbaru permainan paling top dan garansi imbal balik hasil besar bersama situsslotterbaru.net
soda96 permainan paling top dan garansi imbal balik hasil besar bersama soda96.com
sparta88 permainan paling top dan garansi imbal balik hasil besar bersama sparta88.biz
sugesbola88 permainan paling top dan garansi imbal balik hasil besar bersama sugesbola88.org
tektok7777 permainan paling top dan garansi imbal balik hasil besar bersama tektok7777.com
tektok88 permainan paling top dan garansi imbal balik hasil besar bersama tektok88.biz
toinktoto88 permainan paling top dan garansi imbal balik hasil besar bersama toinktoto88.com
tokek888slot permainan paling top dan garansi imbal balik hasil besar bersama tokek888slot.com
topslot888 permainan paling top dan garansi imbal balik hasil besar bersama topslot888.biz
tuanslot888 permainan paling top dan garansi imbal balik hasil besar bersama tuanslot888.club
uang88 permainan paling top dan garansi imbal balik hasil besar bersama uang88.biz
uang8888 permainan paling top dan garansi imbal balik hasil besar bersama uang8888.com
userslot88 permainan paling top dan garansi imbal balik hasil besar bersama userslot88.info
uus88 permainan paling top dan garansi imbal balik hasil besar bersama uus88.biz
waslot88 permainan paling top dan garansi imbal balik hasil besar bersama waslot88.asia
wayantogel88 permainan paling top dan garansi imbal balik hasil besar bersama wayantogel88.com
zona666 permainan paling top dan garansi imbal balik hasil besar bersama zona666.biz
zona88 permainan paling top dan garansi imbal balik hasil besar bersama zona88.biz
slot96 permainan paling top dan garansi imbal balik hasil besar bersama slot96.biz
arjuna69 permainan paling top dan garansi imbal balik hasil besar bersama arjuna69.com
hqtoto88 permainan paling top dan garansi imbal balik hasil besar bersama hqtoto88.com
bangshun88 permainan paling top dan garansi imbal balik hasil besar bersama bangshun88.com
btc999 permainan paling top dan garansi imbal balik hasil besar bersama btc999.org
supraslot888 permainan paling top dan garansi imbal balik hasil besar bersama supraslot888.net
sortoto88 permainan paling top dan garansi imbal balik hasil besar bersama sortoto88.net
logamtoto88 permainan paling top dan garansi imbal balik hasil besar bersama logamtoto88.net
goslot777 permainan paling top dan garansi imbal balik hasil besar bersama goslot777.info
gebyar88 permainan paling top dan garansi imbal balik hasil besar bersama gebyar88.biz
botak88 permainan paling top dan garansi imbal balik hasil besar bersama botak88.biz
ibis88 permainan paling top dan garansi imbal balik hasil besar bersama ibis88.asia
autobot777slot permainan paling top dan garansi imbal balik hasil besar bersama autobot777slot.com
jwmarriott88 permainan paling top dan garansi imbal balik hasil besar bersama jwmarriott88.com
reddoorz88 permainan paling top dan garansi imbal balik hasil besar bersama reddoorz88.com
hotelharris88 permainan paling top dan garansi imbal balik hasil besar bersama hotelharris88.com
novotel88 permainan paling top dan garansi imbal balik hasil besar bersama novotel88.com
orientalplay88 permainan paling top dan garansi imbal balik hasil besar bersama orientalplay88.com
oyo88 permainan paling top dan garansi imbal balik hasil besar bersama oyo88.live
agoda88 permainan paling top dan garansi imbal balik hasil besar bersama agoda88.asia
tiket88 permainan paling top dan garansi imbal balik hasil besar bersama tiket88.asia
santika88 permainan paling top dan garansi imbal balik hasil besar bersama santika88.org
grandaston88 permainan paling top dan garansi imbal balik hasil besar bersama grandaston88.com
booking88 permainan paling top dan garansi imbal balik hasil besar bersama booking88.org
grandmercure88 permainan paling top dan garansi imbal balik hasil besar bersama grandmercure88.com
tripadvisor88 permainan paling top dan garansi imbal balik hasil besar bersama tripadvisor88.com
hotelmulia88 permainan paling top dan garansi imbal balik hasil besar bersama hotelmulia88.com
aryaduta88 permainan paling top dan garansi imbal balik hasil besar bersama aryaduta88.com
shangrila88 permainan paling top dan garansi imbal balik hasil besar bersama shangrila88.com
holidayinn88 permainan paling top dan garansi imbal balik hasil besar bersama holidayinn88.com
antam88 permainan paling top dan garansi imbal balik hasil besar bersama antam88.info